Strategies for Success


How We Can Help


Business Development Planning

 Start with Strategic Business Development Planning. 

  • We study where your firm is currently and where you want to take it...
  • We'll facilitate  an Action Plan meeting with your decision makers and create a Plan that addresses your needs ASAP. 
  • We'll train your Seller/Doers to be better business developers 
  • Our sessions will help you find your 'differentiator'.
  • The point is to achieve your Short Term Strategic Goals and Planning for the Future. 


Coaching that Makes a Difference

  • Your Seller/Doers can benefit from training that will help them develop relationships that lead to projects
  • We will help you to create a business development culture in your firm.
  • We offer 'Language for Leaders' - a way to inspire your team 
  • We offer Interview and public speaking coaching to create a dynamic and likeable Interview Team  


Inside the Pitch Room

We have  developed a new paradigm  to win business, including a new look at your proposals through the interview process, ideas and activation.
“Inside the Pitch Room” is adapted from a process put together in the advertising world for pitching ideas and winning world reknowned clients. 

  • It's incredibly important to know the project and explore insights that will lead to understanding the client's goals, structure, design or development. 
  • See immediate changes in team energy as well as how your team ideates and communicates to create a positive response from clients.
  • Develop a new way of thinking about your response to RFP’s, from the proposal through the Interview. 
  • Use lessons learned and best practices, to come up with the best ideas while engaging your team to WIN.   

Business Development Essentials Program

 A New Program to help you strategize your BD Plan for your small, minority or medium sized firm.    

Given in a Four Part Series: 

  • The Universal Truths of Business Development 
  • Defining Your Market & Identifying Opportunities 
  • Inside the Pitch Room - The Long Term Play 
  • Essential Marketing Tools to support your BD effort

Our Leader

As a veteran of the AEC community, Veda has a broad network and reputation, working with firms across the country.   She understands what drives the success of firms: elevating profitability, visibility and performance.  Veda has advised firms in creating partnering and national strategic alliances with clients, developers, cities and consultants.  She is also a speaking coach who understands what it takes to WIN.  Veda has served as President and Board Member for SMPS, NY and LA, as well as RECON, SF, The Care Group and Bay Area Built Environment (B.A.B.E.)

Her speaking and mentoring includes:

  • How to Inspire Your Marketing Team
  • Building Partnerships-Creating a Successful Collaboration Plan with Your Technical Staff, Build Business National Conference, San Francisco
  • Language for Leaders, Build Business National Conference, Las Vegas
  • Dealing With Difficult People/SMPS SF Newsletter  
  • Stand & Deliver , Team Training for HOK, Los Angeles
  • Seminar for Seller/Doers:  Cross Selling Your Disciplines, KPFF, Los Angeles

Clients - Present and Past

  • ima design, LA, Oakland, Orange County
  • DERN Associates, San Francisco Bay Area 
  • CW Driver Construction, Los Angeles and San Francisco
  • Shen Milsom Wilke, San Francisco
  • Structural Focus, Los Angeles
  • International Parking Design, Los Angeles
  • Turner Construction, Anaheim
  • NBBJ, Los Angeles
  • HOK, Los Angeles
  • Rossetti Architects, Los Angeles
  • Minarc, Los Angeles
  • The IVA Agency, Brooklyn, NY
  • Alexander Wolf & Sons, New York. NY
  • Elizabeth Kennedy Landscape Architects
  • Raimondo Construction, Ft. Lee, NJ
  • Two Trees Development, Brooklyn, NY
  • Helpern Architects, NY, NY
  • Perkins & Will, NY, NY
  • Einhorn Yaffee Prescott, NY and Los Angeles
  • Robert Silman Associates, NY, NY
  • Andrew Fredman Architects, NY, NY
  • Robert McDonald & Associates, Ft. Lauderdale, FL



Connect with Us

Drop us a line!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

VS + Partners